Recently I have been thinking about branding. Not the big budget advertising, with maximum marketing activity kind. But something a little closer to home. The personal kind. The brand that is me. My own personal brand. Yes, that’s right my personal brand. Well, who is better to represent me than myself.
What is a brand?
- A kind or variety of something distinguished by some distinctive characteristic.
Like any brand there must be a uniqueness. Something that differentiates from the rest. I am not trying to be anyone else. Why would I do that, when I can be the best at being me. Each new day, I get the chance to be. Be brave. Take risks. And just be myself authentically.
“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.” Miuccia Prada.
My style is an integral part of my brand. It’s like a business card. We have all heard the saying “don’t’ judge a book by its cover”, yet it’s not so easy to adhere to. First appearances and all that…Over the years my style has changed from cooperate, smart “professional”, never ever without a pair of heels on my feet; to a classic, yet timeless look with a funky retro twist whether I’m wearing a sexy stiletto or pair of converse. I still love the heels but I’ve been cheating on them with high top trainers lately. My tastes have changed over time and this is often reflected in my style. This left me feeling challenged at first. It was the change in appearance. But do you know what? I realise now that there is absolutely nothing wrong with change. Who ever heard of a company not re-branding. As I start to evolve, it’s only natural that the style may do too. My belief and growth in self-confidence made me realise that I don’t have to conform. I feel more like myself now.
Whether you have as much an interest in fashion or not you reflect who you are through your personal brand. Is there anything you would do to enhance this? Do you have a signature look or own personal style?
Style tip – “Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” Coco Chanel